Thursday, 17 October 2019


                Persuasive Technique         Example                                 Details/Elaboration
1.                   symbols                          *an apple with a bite           *Pictures are easily remembered.

2.                   fear                                 *having a wrinkly shirt        *People do not want to be ridiculed
  and looking poor at a                 or criticized.
 presentation
3.                   humour                         *puppy monkey baby             *Comical things create a sense of ease.


4.                   telling lies                      *world renowned artist          *People wish to trust statements.

5.                   testimonies                   *Kim Kardashian supports..   *People put their faith in famous people.


6.                   repetition                      * 967-11-11                                *It is a very simple learning technique.

7.                   name calling                  *Don’t be a Tommy Texter!     *By lumping people in a group or

            giving them a bad title, people feel
            like they are being singled out.


8.                   flattery                           *Because you’re worth it!        *False praise is given to people to
           feed their ego.

9.                   bribery                           *Get 10% off your next purchase!     *People are rewarded for consuming.
10.                bandwagon                   *teenagers enjoying Juicy Fruit gum   *Everybody seems to be doing it.

11.                adorable things            * puppies                                                  *Helpless creatures need support.


12.                beautiful people          *supermodels                                            *People are drawn towards symmetry.

13.                plain folks                      * the A & W spokesperson                    *People relate to everyday people.


14.                 junk science                 *4 out of 5 doctors recommend              *We trust experts, numeration,
          and data management.

15.                hyperboles                    *It is the greatest show on Earth!             *People often use sweeping
         statements.

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